Ad revenue rises but AOL still reports new loss

Internet company AOL reported smaller net loss for the second quarter on Tuesday even though revenue fell. The year-ago results were weighed down by a huge accounting charge. AOL’s advertising revenue grew for the first time since 2008, in what CEO Tim Armstrong said reflects “another meaningful step forward in the comeback of the AOL brand.” The […]

Internet company AOL reported smaller net loss for the second quarter on Tuesday even though revenue fell. The year-ago results were weighed down by a huge accounting charge.

AOL’s advertising revenue grew for the first time since 2008, in what CEO Tim Armstrong said reflects “another meaningful step forward in the comeback of the AOL brand.

The company has been working on turning its business around as demand for its old dial-up internet service fades. To this end it bought the Huffington Post earlier this year for $315 million, along with the technology blog TechCrunch last year.

“We have cleaned up and simplified our operations,” Armstrong told analysts in a conference call. “We’re witnessing encouraging metrics in key growth areas and we’re seeing the beginning of this manifest in our reported numbers.”

Investors, though, weren’t as impressed, and the company’s shares dropped in morning trading.

They may have been focusing on AOL’s weaker-than-expected display advertising and search ad revenue in June. Chief financial officer Arthur Minson said AOL’s search advertising trends “got a little bit weaker as we moved through the quarter.”

AOL posted a net loss of $11.8 million, or 11 cents per share, in the three months that ended June 30. A year ago it lost $1.06 billion, or $9.89 per share. That was due largely to write-downs of $1.41 billion for the declining value of its assets and the sale of social networking site Bebo.

In the latest quarter, AOL booked special items totalling 15 cents per share. Excluding these, the company would have earned 4 cents per share.

Revenue fell 8% to $542.2 million from $592.2 million. Analysts had expected lower revenue of $535.1 million, according to a poll by FactSet.

Advertising revenue grew 5% to $319 million, helped by AOL’s acquisition of Huffington Post.

Subscription revenue fell 23% to $201.3 million as fewer people paid to access AOL’s waning dial-up service.

Media Articles

30 Under 30 is back with a new name, new outlook

No more age limit! The New Establishment brings 30 Under 30 in a new direction, starting with media professionals.

As Prime Minister, Kellie Leitch would scrap CBC

Tory leadership hopefuls are outlining their views on national broadcaster's future

‘Your Morning’ embarks on first travel partnership

Sponsored giveaway supported by social posts directed at female-skewing audience

KitchenAid embraces social for breast cancer campaign

Annual charitable campaign taps influencers and the social web for the first time

Netflix debates contributions with Canadian Heritage

Netflix remains wary of regulation as some tout 'Anne' and 'Alias Grace' partnerships

Canadians warm up to social commerce

PayPal and Ipsos research shows "Shop Now" buttons are gaining traction

Online ad exchange AppNexus cuts off Breitbart

Popular online ad exchange bans site for violating hate speech policy

Robert Jenkyn is back at Media Experts

Former Microsoft and Globe and Mail exec returns to the agency world

2016 Media Innovation Awards: The complete winners list

All the winning agencies from media's biggest night out!