Toronto-based Adapt Media has partnered with iSign Media to become the exclusive sales representative for the company’s convenience store advertising products, which are carried in an estimated 1,400 Mac’s/Couche-Tard stores across the country.
iSign boasts a so-called “proximity marketing” solution that sends permission-based advertising – in the form of coupons, videos and maps – to consumers’ mobile devices using Bluetooth technology.
The deal makes Adapt the largest seller of convenience store advertising in the country, with a combination of interior and exterior signage in nearly 6,000 chain or independently owned stores.
Adapt also recently became a Canadian sales representative for a New York-based company called StoreBoard Media, which makes cardboard advertising “sleeves” that sit atop the security gates at retail locations. The product is currently featured in approximately 600 Zeller’s and Staples locations across the country.
“It’s the first thing somebody sees when they walk into a store and the last thing they see to remind them they’ve forgot that product when they’re leaving,” said Adapt Media president Jamie Thompson. “It’s a really strong form of advertising.”
The digital out-of-home company has also appointed Laura Qusen as its director of sales. Qusen joins Adapt from Family Communications, where she served as national account manager from 2010 to 2012. Qusen has also worked at Transcontinental and was a planner at Mindshare between 2003 and 2007.
This story has been updated: March 22, 2012
