Bell Media’s Astral Out-of-Home division has introduced a new static takeover package at Montréal-Trudeau airport that offers more than 470 feet of advertising space at the domestic and international security checkpoint.
Éliane Tremblay, manager of transportation products for the Montreal-based out-of-home advertising company, called it the unit to buy at the international airport.
Fashion brand Diesel is the first advertiser to use the product, purchasing a 13-week campaign. Astral is selling the package at a rate-card price of $60,000 a month, and requires a three month commitment from clients, said Tremblay.
The new ad unit is divided into 12 different spaces, enabling marketers to showcase multiple items within a campaign.
“You cannot miss it,” said Tremblay. “For me, out of all our Montreal airport products, this a must-have. You’re getting all the circulation so it’s something that’s going to be more costly than just a six-foot by nine-foot board, but the impact of the 12 different windows all together is inescapable. People cannot miss it.”
Approximately 10 million passengers a year pass through the security checkpoint at Montréal-Trudeau, with wait times ranging from five to 15 minutes. Astral has also introduced a smaller unit at the security checkpoint for U.S. passengers that it is selling for a rate card price of $35,000.
Astral has had an advertising contract in place with Montréal-Trudeau for more than 10 years, operating approximately 100 interior and exterior static and digital faces.
The company also has a contract at Quebec City’s Jean Lesage Airport, though Tremblay said a similar product for that space has not yet been confirmed.
