Astral TVPlus, the ad sales division for Astral’s ten specialty channels broadcasting in Quebec, has launched a blog aimed at agencies and advertisers.
It will feature vignettes on the local and international television industries and serve as a showcase for the programming of channels such as Canal Vie, Vrak and MusiquePlus, Astral’s research and media creativity services, and company news.
To promote its arrival in the blogosphere, the media company created a humorous campaign called “Media for dummies” (Les médias pour les nuls) featuring a witless character named Gaëtan.
Astral TVPlus also invested in social media and created a Facebook page as well as a Twitter feed. “Together with our blog, our social media accounts will facilitate the interactions and exchanges with our clients,” said Danick Archambault, general manager, marketing, at Astral TVPlus.
