Astral Out-of-Home has nearly doubled its reach in the airport advertising sector with a new contract to supply advertising inventory for the Vancouver International Airport.
The new contract adds to Astral’s existing deals with Montreal-Pierre Elliott Trudeau and Québec City Jean Lesage, and a new 10-year contract with the Halifax Stanfield International Airport that kicked off May 1.
Luc Quétel, president of the Bell Media division, called the Vancouver airport deal an “important milestone” in the company’s national development strategy.
The Vancouver airport has annual passenger traffic of 19 million and, as a main gateway between Asia and North America, offers advertisers an opportunity to reach what Quétal described as a “privileged” clientele.
Astral will reach nearly 40 million airport customers annually when the eight-year contract begins on July 1.
Astral’s mandate is to “enhance and modernize” the airport offering, developing new and unique products combining both static and digital displays. Ad sales for the airport will be handled out of Astral’s Vancouver office.
