Big Brother Canada winner Jon Pardy
It’s not a case of Big Brother watching Canadians, but the other way around. Shaw Media revealed this week that the second season of its reality show Big Brother Canada reached more than 6.4 million viewers 2+ during its 10-week run on specialty channel Slice.
According to BBM Canada‘s PPM data cited by Shaw, it is the top-rated specialty reality program of the year in the adults 25-54 demo. The May 8 season finale garnered more than 1.1 million viewers 2+ according to overnight data from BBM.
Big Brother Canada also engaged second-screen viewers, with Shaw reporting that traffic on Slice.ca was at an all-time high during the show’s run – surpassing 30 million total page views in April alone according to Adobe Omniture stats.
The BigBrotherCanada.ca site, meanwhile, garnered a total of 46 million page views over the course of the season.
The show was also a hit for marketing partners including home furnishing retailer The Brick and PepsiCo Canada’s Twistos snack brand. According to Shaw, fans cast more than 1.4 million combined votes for the #TwistosTwists and The Brick’s “Get the HOH Look” promotions.
