It’s a case of high-performance meeting high-resolution, as Blue Ant Media has partnered with luxury automaker Infiniti on a new content marketing program called Canada Undiscovered.
Shot in eye-popping 4K video, the original series takes viewers on a coast-to-coast road trip with Infiniti’s Q50 and QX60 models, highlighted by stops in “undiscovered” locales including British Columbia’s Great Bear Rainforest, Saskatchewan’s Athabasca Sand Dunes and Nova Scotia’s Sable Island.
The 14-week program is built around a series of 12 two-minute videos, which will air on Blue Ant’s T+E as well as its commercial-free nature and wildlife channel OASIS.
The content will also be housed on a dedicated online hub, where it will be complemented by features such as an interactive map, a photo gallery and a contest component offering an all-expenses paid trip to any of the featured destinations. Targeted social media, promotional spots and print ads in Cottage Life magazine are supporting the initiative.
Blue Ant Media worked with Infinti’s agency partners OMD Canada, TBWA and Critical Mass to develop the program.
Gregory Trought, director of broadcast solutions for Blue Ant, said that content marketing has emerged as a key business line for the company, with several programs in place for brands including Ford, Scion, Timbermart, Samsung and Corona.
“It’s certainly something that we look at ourselves as an industry leader in,” said Trought. “We think a lot of the traction we’ve had is a testament to that, not only with the amount of opportunities we’ve had but the high level of interest from advertisers.”
