Digital video ad platform BrightRoll has launched a new console intended to help make buying digital video easier for buyers.
The San Francisco-based company’s new product offers features such as actionable reporting (which BrightRoll says can enhance a campaign’s performance in a single screen) and bulk creative workflow, where users can upload and manage several creative assets at the same time across campaigns.
IAB’s Quality Assurance Guidelines are incorporated into the console, which helps with inventory filtering. IAB president and CEO Randall Rothenberg said in a release that trust and transparency are essential as brands as publishers move towards programmatic buying and selling.
Armed with input from internal and external users, BrightRoll focused on usability with the new console. As a video from the company explains, one particular metric will often be more important to buyers than others when they look to compare a large number of data. The console’s interface is customizable to suit user needs by, for example, sorting columns and adding additional ones.
It also offers users instant search capabilities that make it easier to quickly find something from a large group of campaigns. Using a search field, buyers can easily look up their campaigns and advertisers and instantly take action against the data that comes up.
Customers using the console to buy digital video will have access to the more than 15,000 websites and mobile applications and 350 partners to which BrightRoll is connected.
