Canada’s Hottest Ads: December’s Big Hits

What do superstar athletes, a non-plussed cat and animated skeletons have in common? They’re all featured in YouTube’s Canada Ads Leaderboard in December. You’d think more of the top 10 videos would feature Christmas themes, but only two of them did. Nope, no Saint Nick theme and no other definable theme throughout these December offerings […]

What do superstar athletes, a non-plussed cat and animated skeletons have in common? They’re all featured in YouTube’s Canada Ads Leaderboard in December. You’d think more of the top 10 videos would feature Christmas themes, but only two of them did.

Nope, no Saint Nick theme and no other definable theme throughout these December offerings either. They include a mix of appearances by well-known celebrities – including basketball star Kobe Bryant to comedian Kevin Hart – to jaunty tunes about detaching yourself from your mobile phone or how it sucks to be a cat at Christmas (so much turkey, so little sharing). This collection of videos even runs the gamut from parody to educational (like the product release video about a new bicycle wheel that helps give a boost as you ride).

YouTube Canada Ads Leaderboard
November 2013
October 2013
September 2013
August 2013
• July 2013
June 2013

KOBE VS. MESSI: THE SELFIE SHOOTOUT


Turkish Airlines and Crispin Porter + Bogusky
Published Dec. 3 by Turkish Airlines
136,015,903 views*

2. CLASH OF CLANS: YOU AND THIS ARMY (OFFICIAL TV COMMERCIAL)


Official Clash of Clans and Barton F. Graf 9000
Published on Dec. 23 by Clash of Clans
14,951,950 views

3. THE COPENHAGEN WHEEL OFFICIAL PRODUCT RELEASE


Copenhagen Wheel
Published Dec. 3 by Copenhagen Wheel
3,218,656 views

4. ROGERS BLOWN AWAY SPEED CHALLENGE


Rogers Canada
Published Dec. 11 by Rogers Canada
134,055 views

5. GRUMPY CAT STARS IN “HARD TO BE A CAT AT CHRISTMAS” MUSIC VIDEO


PurinaFriskies and Publicis
Published Dec. 10 by PurinaFriskies
2,515,035 views

6. GET OFF THE PHONE SONG


Rhett & Link
Published Dec. 3 by Rhett & Link
1,378,733 views

7. #GALAXY11: THE BEGINNING


Samsung Mobile and R/GA
Published Dec. 18 by Samsung Mobile
12,367,271 views

8. JAGUAR VS. CHICKEN – JAGUAR USA


Jaguar USA and Spark 44
Published Dec. 17 by Jaguar USA
2,605,887 views

9. KMART SHIP MY TROUSERS COMMERCIAL


Kmart and DraftFCB
Published Dec. 13 by Kmart
3,163,115 views

10. RIDE ALONG PRESENTS: KEVIN HART’S NBA WISH


Ride Along Film
Published Dec. 19 by Ride Along
2,654,680 views

* Published “views” reflect global views for the month of December. The overall ranking indicates which ads were most-watched within Canada. While YouTube does not make Canadian viewer statistics available, it determines its ranking with a process that accounts for paid and organic views and how much of a given video viewers watch.

Media Articles

30 Under 30 is back with a new name, new outlook

No more age limit! The New Establishment brings 30 Under 30 in a new direction, starting with media professionals.

As Prime Minister, Kellie Leitch would scrap CBC

Tory leadership hopefuls are outlining their views on national broadcaster's future

‘Your Morning’ embarks on first travel partnership

Sponsored giveaway supported by social posts directed at female-skewing audience

KitchenAid embraces social for breast cancer campaign

Annual charitable campaign taps influencers and the social web for the first time

Netflix debates contributions with Canadian Heritage

Netflix remains wary of regulation as some tout 'Anne' and 'Alias Grace' partnerships

Canadians warm up to social commerce

PayPal and Ipsos research shows "Shop Now" buttons are gaining traction

Online ad exchange AppNexus cuts off Breitbart

Popular online ad exchange bans site for violating hate speech policy

Robert Jenkyn is back at Media Experts

Former Microsoft and Globe and Mail exec returns to the agency world

2016 Media Innovation Awards: The complete winners list

All the winning agencies from media's biggest night out!