Some might be surprised that a product meant to make a bathroom smell better was YouTube‘s most-watched ad in Canada last month, but when you consider the funny script, stellar casting and well-produced spot, maybe it’s not that surprising after all.
YouTube released the September metrics for its Canada Ads Leaderboard, and a few trends float to the surface based on these 10 most-watched ads. First off, the videogame industry has clearly begun its pre-holiday sales push; two major gaming IPs found big audiences. It also looks like Canadians were looking for something rugged last month, if Chevy Canada and Telus’ spots are any indication.
YouTube Canada Ads Leaderboard
• August 2013
• July 2013
• June 2013
• May 2013
1. Girls Don’t Poop
Poop Pourri and Harmon Brothers
Published September 10 by Poo~Pourri
10,689,077 views*
For more on this spot, check out the Sept. 19 edition of Ads You Must See
2. FIFA 14 TV Commercial – We Are FIFA 14
FIFA 14 and Wieden + Kennedy
Published September 6 by EA Sports FIFA
5,236,340 views
3. Star Wars: The Old Republic – “Join the Battle” Official Live Action Video
EA and DraftFCB
Published September 12 by swtheoldrepublic
1,193,897 views
4. Ultra Reality: What would you do in this situation? – LG Meteor Prank
LG and Mundo LG Chile
Published September 2 by Mundo LG
11,283,808 views
For more on this spot, check out the Sept. 6 edition of Ads You Must See
5. The Scarecrow
Chipotle and Moonbot Studios
Published September 11 by chipotle
6,696,279 views
For more on this spot, check out the Sept. 13 edition of Ads You Must See
6. Mercedes-Benz TV: MAGIC BODY CONTROL TV commercial “Chicken”
Mercedez Benz and Jung von Matt and Nectar
Published September 23 by MercedezBenzTV
3,812,401 views
7. Ian Morrison shreds Whistler – #playwiththebest
Telus and Taxi
Published September 2 by Telus
108,283 views
8. What Does the Fox Say? – Abercrombie & Fitch
Abercrombie & Fitch
Published September 20 by Abercrombie Fitch
969,567 views
9. Dior Homme – Uncensored Official Director’s Cut
Dior
Published September 1 by Christian Dior
8,400,021 views
10. Chevy Silverado: “Strong” | Chevrolet Canada English 0:30
Chevrolet Canada and Commonwealth
Published September 16 by ChevroletCanada
580,22 views
*Published “views to date” reflect global views. The overall ranking indicates which ads were most watched within Canada. While YouTube does not make Canadian viewer statistics available, it determines its ranking with a process that accounts for paid and organic views and how much of a given video viewers watch.