As the creative leaders of DS+P point out above, “surprise and delight” earned big view counts during the holidays. As the latest ranking of the most-watched ads in Canada on YouTube shows, only year-end retrospectives (and the odd jetpack) stood a chance against the onslaught of feel-good marketing.
Note: This ranking indicates which ads were most watched within Canada. To be included on this ranking, a video must be listed as an ad on YouTube. While Google does not make Canadian viewer statistics available, it determines this ranking with a process that accounts for paid and organic views and how much of a given video viewers watch.
1. YouTube Rewind: Turn Down for 2014
Posted by YouTube Spotlight on Dec. 9
2. #AnythingForHockey – Hockey Heaven | Molson Canadian
Posted by Molson Canadian on Dec. 22
3. Freshpet Holiday Feast – 13 Dogs and 1 Cat Eating with Human Hands
Posted by Freshpet on Dev. 15
4. FIFA 15 – Christmas Commercial – Messi vs Hazard
Posted by EA Sports FIFA on Dec 5
5. Google – Year in Search 2014
Posted by Google on Dec. 15
6. STRUCK by a RAINBOW – A Skittles Documentary
Posted by Skittles Page on Dec. 7
7. GoPro: Orca Rescue in 4K
Posted by GoPro on Dec. 2
8. Holiday Mode – Foodie Photographer
Posted by TELUS on Dec. 10
9. Jetman Aerobatic Formation Flight in Dubai – 4K
Posted by XDubai on Dec. 10
10. Priceless Surprises for the Holidays
Posted by MasterCard on Dec. 15
YouTube Canada Ads Leaderboard
• November 2014 (with Dré Labre)
• October 2014 (with Chris Hirsch)
• September 2014
• August 2014
• May 2014
• March 2014
• February 2014
• January 2014
• December 2013