Bell Media Sales’ media creativity team has partnered with TD Home Insurance and its agency Starcom MediaVest Group on a new Quebec campaign targeting first-time homebuyers.
Joël Legendre
Highlighting the TD Insurance tagline “Les petites choses comptent” (Little things matter), the TV and web campaign is built around a series of testimonials by several Canal Vie personalities in which they talk about the things in their homes that matter to them.
A series of 45-second vignettes is airing on Bell Media’s French specialty channels, including RDS, Canal Vie, MusiquePlus, MusiMax, Series+ and Historia, while 30-second vignettes appear on the channels’ respective websites.
Bell Media Sales also developed a dedicated microsite that offers visitors a look into the homes of the personalities featured in the testimonials. Stars featured in the vignettes include Frédéric Charpentier (Pimp mon Garage), Vanessa Sicotte (Sauvez les Meubles!) and Joël Legendre (Un Été avec Joël).
