Marketing spoke with Sunni Boot, president and CEO of ZenithOptimedia, in Cannes on Tuesday. Curious about why Jungle Media’s “Moving Day Wild Postings” for IKEA won Bronze rather than Silver in the Media Lions competition? Boot shares the Media jury’s thinking. She also discusses the philanthropic nature of Canada’s media vendors.
Jeromy Lloyd
June 20, 2012
Marketing spoke with Sunni Boot, president and CEO of ZenithOptimedia, in Cannes on Tuesday. Curious about why Jungle Media’s “Moving Day Wild Postings” for IKEA won Bronze rather than Silver in the Media Lions competition? Boot shares the Media jury’s thinking.
She also discusses the philanthropic nature of Canada’s media vendors.
Marketing spoke with Sunni Boot, president and CEO of ZenithOptimedia, in Cannes on Tuesday. Curious about why Jungle Media’s “Moving Day Wild Postings” for IKEA won Bronze rather than Silver in the Media Lions competition? Boot shares the Media jury’s thinking.
