CBC nabs broadcast rights to 2022 and 2024 Olympic Games
CBC will continue to be Canada’s official Olympic broadcaster through 2024.
The public broadcaster says it has nabbed the broadcast rights to the Beijing 2022 Winter Games and the 2024 Summer Games.
That makes CBC/Radio-Canada the country’s official broadcaster for the next five Olympics including Rio 2016, Pyeongchang 2018, and Tokyo 2020.
They’ll be working again with broadcast partners Bell Media and Rogers Media.
CBC/Radio-Canada president Hubert Lacroix says the deal is “fiscally responsible, and perfectly aligned with CBC/Radio-Canada’s current strategic plan.”
CBC/Radio-Canada says it will also provide Canadian sports content to the International Olympic Committee’s new global digital Olympic Channel from 2016 until at least 2023.
This story can be found at: http://marketingmag.ca/media/cbc-nabs-broadcast-rights-to-2022-and-2024-olympic-games-159602.
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