CBC/Radio-Canada has signed a new content deal with Charlottetown, PEI-based ScreenScape Networks that will see its news and information content distributed via digital screens.
ScreenScape creates software that enables brand partners and retail networks to publish digital signage content on screens utilizing a simple plug and play device. When the screens are connected, they can be monitored and updated over the internet using the company’s new ScreenScape Connect product at ScreenScape.com.
Organizations such as health clinics, university campuses and professional service providers also use ScreenScape as an information/entertainment source.
As part of the deal, ScreenScape will provide its customers with two tiers of CBC/Radio-Canada programming on a pay-per-use basis. A standard package will supply video feeds of popular categories including news, sports and arts and entertainment, while a “comprehensive” package will add specialized options including business, technology and health news, in addition to local content from across the country.
Customers have the ability to choose individual categories and run CBC/Radio-Canada content adjacent to their own branded messages and ads in a customized playlist.
Bob Kerr, national director of CBC/Radio-Canada’s distribution division, said demand for the public broadcaster’s content has been “growing steadily” as digital signage becomes more pervasive.
He called ScreenScape a “good fit” with the public broadcaster, noting that its technology enables it to make its content available to in a “scaleable and efficient” manner.
Introduced last fall, ScreenScape Connect is a plug-and-play device and content management software capable of transforming a TV into a connected digital sign. The device plugs into a TV’s HDMI port and connects to the internet via wi-fi, enabling customers to manage the signs online.
