Canadian monthly lifestyle magazine Chatelaine has added yet another platform to its evolving brand.
As of July 21, the 85-year-old 
publication will have its own weekly two-hour radio show.
The weekly program will combine music, conversation and advice from the same trusted experts who fill the magazine’s pages. The debut Chatelaine Radio show will feature food editor Claire Tansey on recipes and cooking, fashion editor Tyler French on summer style, health editor Laurie Jennings with tips on how to stay active and home editor Emma Reddington on home décor.
The show will air on 98.1 CHFI in Toronto and Lite 95.9 in Calgary, as well as Kitchener’s CHYM 96.7 and Country 106.7 (all of which are owned by Rogers Media, which also owns Chatelaine as well as Marketing). Taylor Kaye will host Toronto, Billie Jo Ross will host Calgary and Kitchener’s stations will be hosted by Tara Connors and Jennifer Campbell. “We very considerately picked our hosts,” said Tara Tucker, Chatelaine‘s publisher. “They’re respected, trusted and likeable.”
In a statement from Rogers, Tucker said the success of last year’s monthly Chatelaine Edition segment on Cityline served as the confidence they needed to go forward with a radio expansion. “Chatelaine is committed to helping our audience ‘make the everyday extraordinary’ no matter their favoured platform, and speaking with them through our Rogers radio stations gives us another opportunity to reach our audiences and deliver our content,” she said.
The radio program is just the latest in a number of different efforts to push the Chatelaine brand beyond the pages of its magazine.
Last year, Chatelaine published five e-books and 19 different mobile apps. The brand has also stepped into the merchandising space. “We know that the consumer appetite is to engage with Chatelaine on multiple platforms,” said Tucker.
She added that “It’s another way that we can deepen our community of women, and really listen and respond and engage with our audience…There’s an enormous benefit to being multiplatform and to having a relationship with radio.”
In April, Chatelaine‘s print version underwent a stylistic rebrand.
