OMNI Television has partnered with CIBC and Prime Advertising (a Toronto agency specializing in ethnic strategic planning) to create a so-called “Newcomer’s Guidebook” that gives advice and information to new immigrants.
The guidebook takes the shape of a series of branded interstitials that will air during OMNI’s multilingual news programming. The content focuses on practical information such as how to access social services, buying and renting a home, bank lending procedures and how to open a bank account.
Rogers-owned OMNI is producing the interstitials, with CIBC featured in both the opening and closing billboards. The interstitials will be presented in Mandarin, English, Punjabi and Tagalog (catering to newcomers from the Philippines).
The guidebook is part of broader national campaign promoting an enhanced “Welcome to Canada” package that was introduced by the CIBC last month. The campaign is running in seven languages.
The CIBC’s “Welcome to Canada” package is aimed at helping permanent residents in Canada for less than three years address the challenge of establishing a credit history.
It includes “foundational” banking products such as a free CIBC Everyday chequing account with unlimited transactions for one year; a mortgage with favourable rates and a streamlined approval rate.
The package also includes a line of CIBC credit cards that can be obtained without a deposit or credit history requirement when applicants hold eligible CIBC personal banking products.
