Cieslok Media has launched a new pro bono campaign promoting Covenant House’s annual Wine & Dine fundraising event. The campaign uses the Toronto-based out-of-home company’s digital network.
Covenant House is the largest agency committed to the issue of youth homelessness, relying on donors for a reported 80% of its $23 million annual budget. The organization has helped more than 90,000 youth over its 34-year history.
Josie do Rego, communications and development director for Covenant House, said raising awareness of the fundraiser was important to helping the organization reach its fundraising objective. The fundraiser takes place June 15 at Toronto’s Arcadian Court.
“As we strive [for] a better community for all, we are proud to leverage our media assets to not only create awareness, but actually drive ticket sales and ultimately raise funds for Covenant House,” said Cieslok Media president and CEO Jörg Cieslok.
Cieslok specializes in large-scale out-of-home signage, with much of its inventory situated in high-profile locations.
