Cineplex Entertainment gets serious about gaming

Movie theatre chain to create a new competitive gaming league

The operator of Canada’s largest chain of movie theatres is moving further into the world of competitive electronic gaming with US$15-million of investments announced Thursday.

Cineplex Entertainment will acquire the assets of WorldGaming, which has a gaming platform used for tournaments and leagues for the competitive gaming community.

It’s also creating a new competitive gaming league that will operate and oversee future tournaments at Cineplex theatres across the country.

Cineplex says it will invest US$10 million for the assets of WG, which operates WorldGaming, and a further US$5 million to expand the business.

The transaction will provide about C$6.4 million for Difference Capital Financial, which is the majority investor in WG — formerly operating as Virgin Gaming.

Add a comment

You must be to comment.

Media Articles

30 Under 30 is back with a new name, new outlook

No more age limit! The New Establishment brings 30 Under 30 in a new direction, starting with media professionals.

As Prime Minister, Kellie Leitch would scrap CBC

Tory leadership hopefuls are outlining their views on national broadcaster's future

‘Your Morning’ embarks on first travel partnership

Sponsored giveaway supported by social posts directed at female-skewing audience

KitchenAid embraces social for breast cancer campaign

Annual charitable campaign taps influencers and the social web for the first time

Netflix debates contributions with Canadian Heritage

Netflix remains wary of regulation as some tout 'Anne' and 'Alias Grace' partnerships

Canadians warm up to social commerce

PayPal and Ipsos research shows "Shop Now" buttons are gaining traction

Online ad exchange AppNexus cuts off Breitbart

Popular online ad exchange bans site for violating hate speech policy

Robert Jenkyn is back at Media Experts

Former Microsoft and Globe and Mail exec returns to the agency world

2016 Media Innovation Awards: The complete winners list

All the winning agencies from media's biggest night out!