Digital media veteran Claude Galipeau has been named Yahoo Canada’s new country manager.
Most recently principal at media consultancy GalipeauGroup and a strategic advisor to Syncapse (which recently laid off the majority of its staff and shuttered operations to restructure), Galipeau stepped into the Yahoo role on Tuesday.
Based in Toronto, he will lead sales and operations for the media company. Galipeau said in a release that he looks forward to working with Yahoo Canada’s partners and clients “to continue delivering our users the best-in-class content, mobile applications, and compelling ad products.”
Yahoo Canada’s last country manager, Michel Protti, was in the role for less than a year. Matt Idema filled the role prior to Protti for roughly a year.
Yahoo VP for North American sales Mark Ellis said that Galipeau is “the perfect fit” to grow the company’s business in Canada. He said Galipeau has “a proven record of leading teams to success in digital product, editorial and sales operations.”
Early in his career in digital, Galipeau was executive director, digital programming and business development at CBC. He progressed through a series of increasingly senior roles in digital media at companies including Bell Media and Rogers. Prior to acting in a advisor role to Syncapse, he was the COO there from March 2011 to September 2012.
In early 2012, Marketing learned of Yahoo’s increased focus on Canada from then-executive vice-president of the Americas, Ross Levinsohn. (He was subsequently promoted to the roles of EVP, head of global media and was the interim CEO for two months before leaving Yahoo for Guggenheim Digital Media.)
