Clear Channel Canada has added yet another column in its growing roster of out-of-home advertising products.
The company has rolled out its new digital column network at Toronto’s key commuter hub, Union Station. The space has an average weekday circulation of 250,000, although that number increases when there are calendar events at the adjoining Air Canada Centre.
The six-foot tall columns are capable of displaying both full motion video and static advertising. The company is charging $25,000 for a four-week campaign that displays 60 five-second spots per hour. All six of the columns are synced for maximum visibility.
The new column network follows a recent enhancement of its Atrium on Bay Media Tower and the win of a 10-year contract to supply the city of Edmonton’s transit shelters.
