Facebook has officially launched Facebook Studio, its advertising community-focused offshoot meant to highlight the best ad practices worldwide.
• Facebook Studio
• Gallery
• Spotlight
• Agency list
The project is meant to foster better relations between Facebook and marketing agencies with the goal of driving more and better advertising on the social media network.
“We spent the first years as a company focusing an awful lot on clients,” said Blake Chandlee, Facebook’s agency outreach team lead at last month’s Facebook Studio Live promotional event. “Around the world, we had clients coming forward, saying ‘help us,’ but then we’d sit down with their agencies, and they’d tell us ‘we don’t know how to do that.’
“We need to shift our approach to the market and focus on the agencies,” Chandlee said.
Agency work is uploaded through the Gallery, where it then moves through Studio’s network of members just as photos and videos move through Facebook’s regular social network. Studio members can “like” and share TV ads, white papers and media info with friends with the most popular items ending up in the network’s Spotlight section.
Materials are also tagged with agency and city information, creating a level of meta-data that can track the ‘likeability’ of cities and businesses. And Studio is no walled garden; uploaded work will be visible to Facebook’s regular subscribers.
More details on Studio are available in this post in its What’s New section.
To watch an interview with Blake Chandlee on Facebook Studio’s goals, click here.
