The biggest night in Canada’s media industry is still four months away, but Media Innovation Award season has officially begun with the selection of the jury co-chairs.
“We are thrilled to announce that Cathy Collier and Angela Scardillo have agreed to oversee judging for the Media Innovation Awards,” said Lucy Collin, publisher of Marketing magazine.
Collier has been CEO of OMD Canada since last August, and before that was managing director of communication planning at Crispin Porter + Bogusky Canada after spending 18 years at Cossette Media.
Scardillo has been VP of marketing at Best Buy Canada since early 2010, taking the position after a 16-year career with DDB, leaving the agency as VP, director client services.
“Both of these women have risen to the upper levels of the industry because they’re brilliant thinkers and exceptional leaders. I’m very much looking forward to working with them both to ensure an extraordinary 2012 Media Innovation Awards,” said Collin.
Scardillo was on the MIAs jury in 2011 and didn’t hesitate when asked to take on a bigger role in 2012.
“I’m so excited and can’t wait to see the work and contribute in any way to this incredibly important awards program,” she said. “Recognizing innovative work inspires marketers everywhere to take risks in our evolving media landscape.”
Collier has judged a number of shows in the past including the MIAs and Cannes Lions.
She offered a hint about what the jury will be looking for when judging gets underway in September.
“Media strategies have become enormously complex,” she said. “To counter that, we’ll ask the jury to focus on two simple criteria when evaluating work. First, relevance to the target and brand, and second, does it deliver scale or business impact?”
