The Canadian Out-of-home Measurement Bureau (COMB) has added two new digital signage companies to its membership.
Regina, SK -based Canadian Digital Network (CDN) owns and operates 51 faces, including 49 digital faces in Manitoba, Saskatchewan and Alberta, and two static faces in Alberta.
In addition to exterior boards in markets including Winnipeg, Edmonton, Calgary and several smaller markets in Saskatchewan – including Yorkton, Weyburn and Swift Current – CDN’s interior digital network includes 26 55-inch LED screens at Saskatoon’s TCU Place, as well as 32 digital screens and a series of 11-inch by 17-inch and 24-inch by 36-inch static posters at the SaskTel Centre.
According to its media kit, the company’s digital network is capable of running 864 10-second spots per advertiser per day, with combined daily circulation of 2.15 million.
CDN president and CEO James McDonnell said the decision to join COMB is based on the company’s “increasing market representation.”
Another new COMB member, Prince George, B.C.-based Signpatico Digital Advertising, operates four LED billboards in Western Canada that garner a reported 9.5 million views each year. The company plans to add additional digital faces in the next month.
Circulation data for both companies is included in COMB’s newest data report, which was released July 2. Toronto-based COMB now includes circulation data for nearly 80,000 out-of-home ad faces and screens across the country, including 609 outdoor digital faces, according to president Rosanne Caron.
