The Canadian Out-of-Home Measurement Bureau (COMB) has made three new appointments to its board of directors and announced a commitment to enhanced data reporting.
Beginning with COMB’s latest data report (released Monday), planners can now access data for both digital and static inventory, while a second report provides information on inventory changes since previous COMB reports.
The latest report also includes circulation data for its newest member Clear Channel Canada, which joined in September, as well as resto-bar signage company Rouge Media.
COMB has also added recent GPS data to its Navigator Reach tool, which is used to establish a duplication factor that determines how many times respondents were exposed to ad panels. The new report also includes updated vehicle occupancy information provided by Transportation Canada.
New additions to the COMB board include Brooke Leland, vice-president of connection planning at Jungle Media; ZenithOptimedia Canada president Kristine Lyrette and REC Media president Troy Sedgwick.
They comprise a 14-member board that includes representatives from both agencies and out-of-home vendors.
