FXX has its official Canadian launch date with Rogers announcing the debut of the younger, comedy-focused sister station of FX.
Eric Schrier
The channel will become available April 1, with a free preview running until June 1.
Targeting the coveted Adults 18-34 demo, FXX is the destination for non-traditional content that is irreverent, witty, and subversive with hit comedies such as It’s Always Sunny in Philadelphia, The League, Wilfred, Legit, and Ali G: Rezurection, from Sacha Baron Cohen, featuring new content and previously unseen episodes of Da Ali G Show. Among the original series debuting on the channel are Chozen, an animated comedy from the creators of Eastbound & Down, which follows a white rapper looking for redemption following a prison sentence; and Canadian-filmed Fargo, based on the Coen Brothers’ Oscar®-winning crime drama of the same name, which chronicles an all-new “true crime” story and stars Oscar winner Billy Bob Thornton.
Marketing‘s media expert Chris Powell spoke with Eric Schrier, FX’s president of original programming, late last year about the looming FXX launch, which Schrier described as a “doubling down” on the youth audience.
