The Comedy Network is getting a facelift for its 15th birthday. The Bell Media-owned specialty channel has undergone a logo and website redesign that launch today.
The logo, which was once the word “comedy” written in multicolours and placed within a yellow oval with the words “The Comedy Network” loosely sketched below it, is now just “comedy.”
The new logo will appear on signage and on-air promotions, and extends to the network’s website which now features more robust show pages, improved video viewing options and social media integrations.
“With this new, refreshed and updated look and feel, the essence of the channel is reflected in a contemporary way that will evolve and expand along with the programming,” said Sally Basmajian, vice-president and general manager, comedy and drama.
The rebrand was developed in-house by the Bell Media Agency. In a release, Jon Arklay the agency’s vice-president, creative and brand, said the goal was to develop a new look that’s “fresh, spirited and has the versatility to work on every platform.”
The rebrand comes as Bell Media reports strong numbers for The Comedy Network. According to a press release, the channel’s September audience grew as much 59% among total viewers and more than doubled among teen audiences.
