Today marks the final installmant of the 2015 Media Innovation Awards shortlist — below you’ll find this year’s nominees in the Products and Services categories. Marketing had an impressive group of entries this year and are set to have a great show of winners at the 2015 MIAs Gala in Toronto. We hope you’ll join us on November 12th — tickets are available here.
We also encourage you to take a look for your entries in our previous shortlist posts. On Monday we announced the nominees in the Best Use of Content and Best Use of Media categories. You can find Tuesday’s shortlists for Best Use of Digital Channels and the Niche Marketing categories here.
Best of luck to all our nominees ahead of this year’s gala — our jury was faced with a tough task in evaluating all of your entries, and we have a truly groundbreaking and innovative crop of work receiving medals in 2015. Stay tuned to see who’s winning Gold!
PRODUCTS AND SERVICES CATEGORIES
Best in Consumer Goods
- “Starbucks Canada Sparkle Shop.” Client: Starbucks Canada. Agencies: Media Profile, MediaCom, BBDO
- “Youth Milk Snack Time.” Client: Milk West. Agencies: OMD and DDB Vancouver
- “Revlon Love is On Cinema Integration.” Client: Revlon Canada. Agency: Maxus Canada
- “Unstoppable.” Client: Procter & Gamble/Always. Agency: Leo Burnett Toronto/Chicago. Media Agency: Starcom MediaVest Group
- “Doritos Ketchup Hold Out.” Client: PepsiCo Foods Canada/Doritos. Agency: BBDO. Media Agency: OMD
- “Lays Do Us a Flavour! Tastes of Canada Phase 1.” Client: PepsiCo Foods Canada. Agency: BBDO. Media Agency: OMD
Best in Durable Goods
- “Woods’ Call of the Wild.” Client: Canadian Tire. Agency: Touché Toronto
- “Beautifully Simple.” Client: PPG/CIL. Agency: PHD Montreal
- “Painter’s Partner.” Client: PPG/CIL. Agency: PHD Montreal
Best in Cars and Automotive Services
- “Jeep: Life is Calling.” Client: Fiat Chrysler Canada. Agency: UM
- “Smart Car Tri-Board.” Client: Mercedes-Benz Canada. Agency: 123W. Media Agency: OMD Vancouver
- “Mercedes-Benz AMG GT.” Client: Mercedes-Benz. Agency: BBDO. Media Agency: OMD
- “6 Billion Hours.” Client: Volvo. Agency: Grey. Media Agency: Havas
- “Winter is Coming.” Client: Canadian Tire. Agency: Touché Toronto
Best in Financial Products and Commercial Services
- “TD Bank Microbusiness Scribble Chats.” Client: TD Bank. Agency: Starcom MediaVest Group
- “Ajusto App – Insurance is a Game!.” Client: Desjardins General Insurance. Agencies: Touché Montreal
- “Visa’s The Infinite List.” Client: Visa Canada. Agency: BBDO. Media Agency: OMD
- “BMO and The Amazing Race Canada Season #3.” Client: BMO. Agency: Maxus Canada
- “Active Investor – BlackRock iShares.” Client: BlackRock iShares. Agency: MEC
Best in Travel, Entertainment and Leisure
- “Five on Five Tease for Fifty Shades of Grey.” Client: Universal Studios Canada. Agency: Maxus Canada
- “Furious7 Drive to Launch.” Client: Universal Studios Canada. Agency: Maxus Canada
- “The Minions Play Ball.” Client: Universal Studios Canada. Agency: Maxus Canada
- “NHL: My Playoffs Moment.” Client: National Hockey League. Agency: Camp Jefferson
- “Transat – Sun Auction.” Client: Transat. Agency: Dentsubos
- “Ted Talks.” Client: Universal Studios Canada. Agency: Bell Media – The Mix. Media Agency: Maxus Canada
Best in Retail and E-Commerce
- “House of Kitchens.” Client: IKEA. Agency: Leo Burnett Toronto. Media Agency: Jungle Media
- “Products on Fire.” Client: Sport Chek. Agency: Touché Montreal
- “Leon’s Moving Day.” Client: Leon’s. Agency: Taxi
- “IKEA #sharethebathroom.” Client: IKEA Canada. Agencies: Jungle Media and Leo Burnett
- “#MyNorth: The Basketball Story of My Neighbourhood.” Client: Sport Chek. Agency: Touché Montreal
- “Shovel it Forward.” Client: Canadian Tire. Agency: Touché Toronto
- “The Colder It Gets…” Client: Mark’s. Agency: Touché Montreal.
Best in Innovative Media Products and Platforms
- “Penningtons – Dare.” Client: Reitmans (Canada) Limited/Penningtons. Agency: OMD Montreal
Best in Business Products and Services, Corporate Information and Self-Promotion
- “OneMeth Creative Goods.” Agency: OneMethod
- “CMO and CIO Knowledge Exchange Hub.” Client: IBM Canada. Agency: Neo@Ogilvy
- “GEreports.ca.” Client: GE Canada. Agencies: MEC Canada and Matchstick
Best in Charities, Health Care and Safety, Public Awareness Messages
- “Last Chance.” Client: Amnesty International. Agency: Agency59
- “Humans for Humans.” Client: Raising the Roof. Agency: Leo Burnett Toronto. Media Agency: M&K Media
- “#WhoWillYouHelp.” Client: Ontario Women’s Directorate. Agency: Leo Burnett Toronto. Media Agency: ZenithOptimedia
- “The Gay Sweater.” Client: The Canadian Centre for Gender and Sexual Diversity. Agency: Saatchi & Saatchi Canada
- “Groceries Not Guns.” Clients: Moms Demand Action for Gun Sense in America. Agency: Grey
- “The Foundation Fighting Blindness: Experience Blindness Campaign.” Client: The Foundation Fighting Blindness. Agency: Starcom MediaVest Group
