Nathalie Cook has been named vice-president of sales and brand partnerships for Bell Media’s sports-focused TSN.
Cook has long been a part of Bell Media’s various marketing operations, working with Canada’s Olympic Broadcast Media Consortium (in which Bell was a partner) as VP of marketing and sponsorships before taking on the same role at TSN and subsequently moving to VP of marketing and innovation at the Bell Media mothership.
“Nathalie has an exceptional grasp of the sales and Canadian media landscapes, having worked extensively with global brands and sporting events throughout her career. Her gift for fostering meaningful, productive, and substantive relationships will further strengthen our leadership position,” said Stewart Johnston, TSN president, in a statement.
“Together with her sales and brand partnership teams, Nathalie will utilize her boundless creativity and proven instincts to build innovative and integrated campaigns for our clients and partners – leveraging TSN’s world-class array of broadcast and digital assets.”
