Corus Radio has appointed Lars Wunsche to the newly created role of general sales manager, national sales.
He will assume overall responsibility for the company’s sales relationship with its national sales representative Canadian Broadcast Sales (CBS), in order to ensure what the company describes as a “unified and national sales approach” across its radio markets.
The consolidation of Corus Radio’s national business with CBS will also create a consistent strategy for sales activities and provide clients with a single point of contact, said Corus in a release.
Wunsche has more than 15 years of experience in radio station management, sales and business development.
He was most recently GM of Corus Radio Toronto, successfully leading the growth of its local direct business. Before that he was GM of Corus Radio Kitchener, responsible for the day-to-day operations of 91.5 The Beat and 107.5 DAVE FM.
He will report to Mario Cecchini, president of Corus Media and president, radio, Eastern Ontario, and Chris Pandoff, president of Corus Radio.
