Corus Entertainment has created its first multi-channel custom campaign using its two women’s services, W Network and OWN: Oprah Winfrey Network.
The two specialty channels have partnered with Nature’s Bounty on a new initiative called the “Nature’s Bounty Hair, Skin & Nails Challenge.” The on-air and online promotion will feature OWN Theatre host
Vivianne Collins
Conceived in partnership with Havas Media, the program is aimed at women 35+. The on-air campaign will include a series of 30-second vignettes, 15-second product spots created in-house by Corus Entertainment’s client marketing team, and 15-second brand sell spots airing on both W Network and OWN Canada.
The campaign will drive to WNetwork.com and NaturesBounty.ca, with a client-branded product page on WNetwork.com. Online videos, digital ad placement and articles will also be featured on WNetwork.com.
All of the vignettes will feature Collins, and will encourage viewers to follow her progress and experience with using the Nature’s Bounty Hair & Nails capsules. Viewers signing up to take the challenge online will receive a digital coupon for $5 off a bottle of the Hair & Nails product.
