With Facebook plunging into the waters of location-based services with “Places,” many are expecting startups like Foursquare could be capsized.
But Foursquare’s founder and CEO, Dennis Crowley, thinks his location-based game app will survive “Places” and thrive as more people get accustomed to sharing their locations.
So far, he’s right: Foursquare has had its biggest surge in users since the “Places” launch, no doubt from people curious about the little start-up Facebook was alleged to be “killing.” At a little over a year old, Foursquare is readying version 2.0 of its service, including new mobile apps and, potentially, some changes to the mechanics of the game itself.
In addition, the company is working on self-serve tools for local establishments to claim their locations and for brands to interact with users. At nearly 3 million users and 1.5 million check-ins a day, competition for the elusive “mayorships” on the service has become cutthroat. Even Crowley has trouble hanging on to the few symbolic crowns he has left. AdAge talked to him about it in the video below.
To read the original article in Advertising Age, click here.
