Toronto-based Cue Digital Media has signed a new two-year deal with the National Football League to sell advertising on its highly trafficked Canadian web and mobile properties.
The deal comes one year after Cue founder and CEO David U.K. pledged to strengthen his seven-year-old company’s sports offering, which is complemented by its entertainment and news verticals.
Cue’s sports properties, which also include the Major League Soccer and UFC websites, along with the SB Nation blogs and USA Today’s sports sites, garner more than 4.1 million monthly unique visitors in Canada. Cue claims that its sports audiences are 36% larger than any of its U.S. or Canadian sports competitors.
While Cue will offer standard ad units, NFL.com is offering sponsorship packages including page skins and pre-roll video. Marketing partners already signed for the new season include Subway and Dodge.
NFL.com garners an average audience of 1.5 million unique visitors per month in Canada during the league’s peak September to January period.
Cue was recently listed 21st on the Profit 500, Profit magazine’s annual ranking of the country’s fastest-growing companies. According to Profit, Cue’s revenues increased more than 2,500% between 2008 and 2013.
