Facebook says it has reached a new “advertising milestone,” with more than four million businesses around the world currently using the service to promote their products.
Nearly three quarters (70%) of Facebook’s advertisers come from outside the U.S., with South East Asia the fast-growing region and Vietnam, Indonesia, Greece, Ukraine and Philippines the fastest-growing countries.
The company said that more than 85% of active business pages use mobile, and more than 40% of active advertisers have created a Facebook ad on mobile. The company also says that women own more than 30% of the active small and medium-sized business pages on the platform.
Reflecting the rapid growth of online video advertising, the company announced that more than one-fifth of active advertisers created a video ad in the past month, with more than four million new video ads being created.
The announcement comes a few days after Facebook apologized for mistakenly calculating how its video viewership was measured, leading to significantly overstated video consumption numbers.
According to a report in The New York Times, the company overstated its video metrics to publishers and advertisers for more than two years, as it battled with Google-owned YouTube for a share of online video advertising.
In a post on its Facebook Business page, Facebook said that it had previously only counted videos watched for more than three seconds in its “average duration of video viewed” metric, leading to a significantly inflated number.
