Fewer than 1% of Canadians will cut the cord on traditional TV in 2013

Deloitte Canada is predicting that less than one per cent of Canadians will “cut the cord” on traditional TV services in 2013. Deloitte’s annual survey of tech trends said the number of Canadians who pay for TV is up in the last year, not down. Deloitte analyst Duncan Stewart said live sports is one reason […]

Deloitte Canada is predicting that less than one per cent of Canadians will “cut the cord” on traditional TV services in 2013.

Deloitte’s annual survey of tech trends said the number of Canadians who pay for TV is up in the last year, not down.

Deloitte analyst Duncan Stewart said live sports is one reason why Canadians are not dropping traditional TV services from cable, satellite or telecom providers.

Stewart said his 2012 predictions that 5% of tablets would be sold to households that already own a tablet and that half a billion smartphones costing $100 or less would be sold globally were both correct.

He said Deloitte’s 2012 tech predictions scored an 82% accuracy level. But his prediction that online display ads would grow 50% on the internet wasn’t even close.

Media Articles

30 Under 30 is back with a new name, new outlook

No more age limit! The New Establishment brings 30 Under 30 in a new direction, starting with media professionals.

As Prime Minister, Kellie Leitch would scrap CBC

Tory leadership hopefuls are outlining their views on national broadcaster's future

‘Your Morning’ embarks on first travel partnership

Sponsored giveaway supported by social posts directed at female-skewing audience

KitchenAid embraces social for breast cancer campaign

Annual charitable campaign taps influencers and the social web for the first time

Netflix debates contributions with Canadian Heritage

Netflix remains wary of regulation as some tout 'Anne' and 'Alias Grace' partnerships

Canadians warm up to social commerce

PayPal and Ipsos research shows "Shop Now" buttons are gaining traction

Online ad exchange AppNexus cuts off Breitbart

Popular online ad exchange bans site for violating hate speech policy

Robert Jenkyn is back at Media Experts

Former Microsoft and Globe and Mail exec returns to the agency world

2016 Media Innovation Awards: The complete winners list

All the winning agencies from media's biggest night out!