Game-of-thrones-Peter-Dinklage-final

Game of Thrones becomes a ratings giant

HBO Canada series is the most-watched specialty series ever in Canada

There’s a new king of Canadian pay TV.

With an average audience of more than 1.2 million viewers, the fourth season of Game of Thrones is the most-watched series in Canadian pay TV history. The show also helped HBO Canada rise to number two in the Sunday 9 pm.m to 10 p.m. timeslot, behind sister network CTV. Nearly one million viewers tuned in for Sunday’s final episode, making it the night’s most-watched pay/specialty program. In addition, more than 11,000 people watched the finale at Cineplex theatres in Ontario, Quebec and Atlantic Canada. The Game of Thrones Season 4 Finale Fan event also generated an estimated 2.3 million impressions on Twitter. The show’s season four premiere attracted more than 1.1 million viewers in April, making it the most-watched premiere in HBO Canada history. That premiere’s audience was 31% larger than the season three premiere.

Media Articles

As Prime Minister, Kellie Leitch would scrap CBC

Tory leadership hopefuls are outlining their views on national broadcaster's future

‘Your Morning’ embarks on first travel partnership

Sponsored giveaway supported by social posts directed at female-skewing audience

KitchenAid embraces social for breast cancer campaign

Annual charitable campaign taps influencers and the social web for the first time

Netflix debates contributions with Canadian Heritage

Netflix remains wary of regulation as some tout 'Anne' and 'Alias Grace' partnerships

Canadians warm up to social commerce

PayPal and Ipsos research shows "Shop Now" buttons are gaining traction

Online ad exchange AppNexus cuts off Breitbart

Popular online ad exchange bans site for violating hate speech policy

Robert Jenkyn is back at Media Experts

Former Microsoft and Globe and Mail exec returns to the agency world

2016 Media Innovation Awards: The complete winners list

All the winning agencies from media's biggest night out!

A CEO’s tips for using DIY video in consumer marketing (Column)

Vidyard's Michael Litt argues against outdated 'text tunnel vision'