HBO's Game of Thrones
More than 1.1 million viewers—one for every storyline—tuned in for the season four premiere of Game of Thrones Sunday, making it the most-watched premiere in HBO Canada history.
The audience was 31% larger than the season three premiere, making it Canada’s most-watched program on Sunday. The show also trended nationally on both Twitter and Facebook.
The premiere was supported by a major consumer marketing campaign that included Bell Media assets and an interactive app that enabled users to interact with a series of transit shelter ads throughout Toronto.
