Game of Thrones premiere most watched in HBO Canada history

More than 1.1 million viewers—one for every storyline—tuned in for the season four premiere of Game of Thrones Sunday, making it the most-watched premiere in HBO Canada history. The audience was 31% larger than the season three premiere, making it Canada’s most-watched program on Sunday. The show also trended nationally on both Twitter and Facebook. […]

HBO's Game of Thrones

More than 1.1 million viewers—one for every storyline—tuned in for the season four premiere of Game of Thrones Sunday, making it the most-watched premiere in HBO Canada history.

The audience was 31% larger than the season three premiere, making it Canada’s most-watched program on Sunday. The show also trended nationally on both Twitter and Facebook.

The premiere was supported by a major consumer marketing campaign that included Bell Media assets and an interactive app that enabled users to interact with a series of transit shelter ads throughout Toronto.

Media Articles

As Prime Minister, Kellie Leitch would scrap CBC

Tory leadership hopefuls are outlining their views on national broadcaster's future

‘Your Morning’ embarks on first travel partnership

Sponsored giveaway supported by social posts directed at female-skewing audience

KitchenAid embraces social for breast cancer campaign

Annual charitable campaign taps influencers and the social web for the first time

Netflix debates contributions with Canadian Heritage

Netflix remains wary of regulation as some tout 'Anne' and 'Alias Grace' partnerships

Canadians warm up to social commerce

PayPal and Ipsos research shows "Shop Now" buttons are gaining traction

Online ad exchange AppNexus cuts off Breitbart

Popular online ad exchange bans site for violating hate speech policy

Robert Jenkyn is back at Media Experts

Former Microsoft and Globe and Mail exec returns to the agency world

2016 Media Innovation Awards: The complete winners list

All the winning agencies from media's biggest night out!

A CEO’s tips for using DIY video in consumer marketing (Column)

Vidyard's Michael Litt argues against outdated 'text tunnel vision'