Online sales firm Gorilla Nation has struck a deal with Gawker Media that will see it represent the media company’s inventory in Canada and the United Kingdom for the next year.
An extension of a previous agreement that commenced in 2008, the deal includes representation for all Gawker Media titles–including the flagship Gawker.com and sister sites Gizmodo, Deadspin, Jalopnik and Jezebel. According to comScore, the sites have a combined reach of 2.2 million unique visitors a month in Canada.
Walder Amaya, Gorilla Nation’s senior vice-president of operations, Canada, said the extension was granted based on “the quality of branded advertisers [Gorilla Nation] has always dealt with as well as revenue generated while maintaining the Gawker brand equity in the marketplace.”
Amaya said the Canadian market has become increasingly important for U.S.-based publishers like Gawker, “allowing them to generate added revenue outside of the largest ad market in the world.”
Over the past two years, Gorilla Nation and Gawker have partnered on a number of custom ad executions for Canadian clients including Rogers, Ford, HTC, Motorolo, Mazda and Nintendo. The executions include re-skins, custom “panorama” units and holiday guides.
Established by Nick Denton in 2002, Gawker Media is comprised of eight brands with a combined audience of 20 million U.S. readers.
Headquartered in Los Angeles with offices in New York, Chicago, San Francisco, Scottsdale, Toronto, Montreal, London, Sydney and Melbourne, Gorilla Nation represents the inventory of 500 sites.
