Vertical media company Glam Media, which offers online global reach among women, has just announced the launch of a full-scale mobile advertising, content and social platform across lifestyle verticals in North America.
Dubbed GlamMobile, the platform’s launch sponsors include Lexus and Macy’s. Glam Media Canada vice-president Brian Fields said there has also been strong interest in the platform from Canadian brands – particularly in the CPG and auto categories.
Glam Media chairman and CEO Samir Arora said in a release that the future of digital brand advertising is the ability to run integrated and social campaigns across desktop and mobile. “With the introduction of GlamMobile, marketers can more effectively deliver super premium ads that are highly engaging to the right audience at the right time.”
Take, for instance, MyFriendInFood.com, part of Glam Canada’s roster of sites. The site’s editor, Theresa Albert, told Marketing that the majority of its readers are moms. Her mobile-using readers want content about healthy eating, whether they’re in a grocery store aisle or in a restaurant.
“We’ve been looking for new ways to interact with our readers on smartphones and tablets, and we’re excited to be working with Glam Media to create a more engaging, quality experience that they can access at home and while they are out and about.”
Its model follows the one used for Glam Media’s desktop product, which organizes curated content by lifestyle verticals that include style, food, health and moms.
GlamMobile works across major mobile operating systems, including Apple’s iOS, WindowsMobile, Google Android and HP Web OS.
Glam Media also announced the availability of GlamEnable, an automated platform that gives publishers the ability to create optimized versions of their websites for the mobile web and develop native applications for iOS and Android mobile operating systems.
