National newspaper The Globe and Mail continues to drive for greater presence in the digital space with the overhaul of GlobeAndMail.com.
The revamped site, which went live today, includes improved navigation features and a cleaner design. The most significant improvement lies at the article page level, said Angus Frame, group director, digital media for The Globe and Mail, a division of CTVglobemedia Publishing Inc.
In addition to video content, the site now has flash graphics, and a space for reader feedback and conversation, said Frame.
The page size has also increased from 898 to 960 pixels wide, giving advertisers more flexibility, he added, pointing to the Hewlett-Packard ad on the site’s homepage today.
The redesign allows the paper to give readers “a more colourful site, a more dynamic site, to emphasize the news that we think is important and to show broader range of all the things that are available on GlobeAndMail.com,” said Globe editor-in-chief, Edward Greenspon, in a three-minute video posted on the site’s homepage.
Also new to the site is a British Columbia section that houses exclusive videos, reviews of local concerts, sports news, real estate, and more.
While there are no new advertising formats for the relaunch, Frame said the Globe would continue to increase its video content.
Advertisers that sponsor video content get a pre-roll video and a companion box ad that appears beside the video.
Companies like BlackBerry, Apple and Walden University advertise on the site, which according to comScore Media Metrix, receives approximately 1.2 million unique visitors a month.
