The Globe and Mail has formed a partnership with employment recruitment search engine Eluta.ca in an effort to bolster the Globe Careers section of its website.
Visitors to GlobeAndMail.com/careers can now access a job search function advertised on the site as “Powered by Eluta.ca.” Eluta is a four-year-old job-seeking platform that includes a search engine that hunts down all job postings from company websites, as opposed to strictly advertised openings.
The platform’s users can also elect to receive e-mail and social media-based alerts when job openings in a specified field or location are found.
Andrew Saunders, vice-president, advertising sales for The Globe and Mail, said the partnership with Eluta.ca is a key strategic component of his organization’s re-emergence in the employment recruitment arena. The Globe and Mail launched the job site Workopolis.com in 2000 but its then-parent company Bell Globemedia sold it to Torstar Corp. and Gesca, Ltd. in 2006. According to Saunders, that deal included a provision that the Globe not develop a competing website for a period of time.
“We wanted to marry up our careers advice resource from The Globe and Mail with the strategic alliance of the search technology that Eluta can bring to the table,” said Saunders. “We felt that having that dual capability and resource base would be a formidable offering in the marketplace.
“The objective here is to recapture our leading position in the careers category.”
Tony Meehan, publisher at Eluta.ca, said his company was well-positioned to assist The Globe and Mail in an employment recruitment marketplace that has changed substantially in the past several years.
“When Workopolis was launched, the big deal then was that the job boards were replacing the newspapers, and that process happened pretty quickly,” said Meehan. “In the same way that job boards replaced the newspaper model in terms of recruitment, search is replacing the traditional job board model.
“People expect to find all of an employer’s jobs the same way they expect to find things on Google.”
Eluta.ca will continue to offer its services and content on its own independent website.
