The Globe and Mail and La Presse remain atop Canada’s newspaper circulation mountain, according to the latest report from the Alliance for Audited Media (AAM).
The report tracks circulation in Canada over the last six months. It shows The Globe and Mail‘s Saturday edition at a total paid circulation of 310,902 (108,125 total qualified and 419,027 total average circulation) – the highest in the country.
The daily’s Monday to Friday papers have a total paid circulation of 239,700 (105,862 total qualified and 345,562 total average).
In third place is La Presse‘s Saturday edition at total paid circ of 171,293 (168,850 total qualified and 340,143 total average), while its weekday paper ranked fourth overall at 122,862 (153,497 total qualified and 276,359 total average). The Vancouver Sun‘s Saturday edition sits at fifth with 109,934 in total paid circ (42,865 total qualified and 152,799 in total average).
The six-month report on more than 70 of Canada’s newspapers comes as the AAM prepares to offer quarterly reports on Canadian circulation by mid-2015 (something it already does for larger U.S. papers).
As Marketing‘s Chris Powell reported back in March, the organization said the move would satisfy media buyers’ need for more frequent and timely data in a bid to make its Media Intelligence Center the industry’s “most robust” audited cross-media data.
