While circulation has been trending downward across the industry, these titles showed impressive circulation gains in 2011 compared to the year before.
Homefront
+53.2% (29,338 from 19,148)
Homefront describes itself as a premier luxury magazine offering a look into the world’s “finest” in design, lifestyle and travel. It was launched in 1992 by BCS Group.
Moi & La Cuisine
+36.2% (14,189 from 10,420)
TVA Publications didn’t report and special subscription drives in 2011 to boost the brand. However the publisher noted it’s a spinoff of Moi&Cie, with a circulation of more than 60,000. “Our readers already like the brand, so they want to know ore about all the brand can offer,” says Sophie Houle, head of marketing for TVA.
Le Magazine Cineplex
+33.3% (200,000 from 150,000)
In October 2010, Cineplex relaunched and redesigned its Famous magazine, calling it Cineplex Magazine. Since then, the English version has jumped to 7000,000 circulation with help from 100,000 distribution in the GTA edition of The Globe and Mail, while half of the 200,000 copies of the French publication are distributed via Le Journal de Montreal newspaper.
BC Outdoors Sport Fishing
+13.3% (14,724 from 12,993)
Publisher Mark Yelic credits BC Outdoors Sports Fishing TV programming for boosting the brand. “When you watch the program, it shows pages of the magazine and the host is also the editor [Mike Mitchell],” says Yelic. On top of that, “We’ve done more trade shows and public appearances, and some of those things are playing into the modeest gains,” he said.
Cool!
+11.1% (48,750 from 43,894)
Another growing TVA magazine, Cool! is aimed at teenagers who “are huge fans of the brand,” says TVA’s Houle. “We’re having some regular subscription campaigns for Cool! but the real factor of growth is that the content of [the magazine] is answering what teenagers want,” she says. Of the magazines audience, 76% are girls and half are between 12 and 17. TVA claims more than 41% of teen girls in Quebec read the mag every month.
