Google has launched a new ad campaign touting the power of its display advertising. Called “Watch This Space,” the push aims to grow awareness of the various ways the search giant can help create, buy and measure display ads.
In Canada, the effort targets agency and marketing decision–makers with print ads in Marketing and the National Post, as well as an online video that animates the sizes and positions of online display ads to tell viewers how they can be “smarter” and “more relevant.”
“Display advertising is undergoing a major transformation,” said Google’s Canadian marketing manager Brett Willms, in an e–mail. “Our goal is to improve this space for everyone by making it simpler, better–performing and within a more open ecosystem.
“We’re making significant investments in display advertising because we believe in its potential. This campaign is about… all the exciting changes taking place in the industry, and the opportunities marketers have as a result. This is an exciting area for us.”
It’s not the first time the seemingly–ubiquitous search company has turned to more traditional ad platforms. The brand previously advertised its AdWords, Google Apps, Google Chrome, Goog 411 and Google Transit offerings. One of the most recent U.S. campaigns was for Google TV, the company’s upcoming online television platform.
Willms said the campaign was created by Google’s Creative Lab and marketing team with help from a number of agencies.
