HBO Canada gives fans a chance to sit on the Iron Throne

Selection of Game of Thrones products available at Toronto pop-up shop

Retail is coming. To promote the fifth season of HBO Canada’s hit show Game of Thrones, Bell Media has opened a themed pop-up shop in downtown Toronto.

Open from April 6 to April 19, the HBO Canada Pop-Up Shop at 277 Queen St. West will feature a selection of Game of Thrones products including a limited edition season five t-shirt and tote bag; a hockey jersey, beer steins and figurines. Visitors will also be able to pose for pictures on the show’s iconic Iron Throne.

The shop will also feature merchandise from the broadcaster’s current program line-up, including Girls, Veep and True Detective, as well as products from its back catalogue, including Entourage, The Sopranos, The Wire and Curb Your Enthusiasm. Pretty, pretty, pretty good.

Game of Thrones has consistently benefited from standout advertising, befitting its status as one of TV’s prestige programs. Previous executions have included a double-page spread in the New York Times that featured the shadow of a dragon flying across the page (the company also covered its L.A. offices with a similar mural).

Two years ago, U.K. streaming video service BlinkBox erected a giant dragon skull on an English beach to promote the show’s arrival.

The fifth season of Game of Thrones debuts April 12 on HBO Canada. For the first time in the show’s history, it will premiere simultaneously in 170 countries and territories around the world.

Add a comment

You must be to comment.

Media Articles

30 Under 30 is back with a new name, new outlook

No more age limit! The New Establishment brings 30 Under 30 in a new direction, starting with media professionals.

As Prime Minister, Kellie Leitch would scrap CBC

Tory leadership hopefuls are outlining their views on national broadcaster's future

‘Your Morning’ embarks on first travel partnership

Sponsored giveaway supported by social posts directed at female-skewing audience

KitchenAid embraces social for breast cancer campaign

Annual charitable campaign taps influencers and the social web for the first time

Netflix debates contributions with Canadian Heritage

Netflix remains wary of regulation as some tout 'Anne' and 'Alias Grace' partnerships

Canadians warm up to social commerce

PayPal and Ipsos research shows "Shop Now" buttons are gaining traction

Online ad exchange AppNexus cuts off Breitbart

Popular online ad exchange bans site for violating hate speech policy

Robert Jenkyn is back at Media Experts

Former Microsoft and Globe and Mail exec returns to the agency world

2016 Media Innovation Awards: The complete winners list

All the winning agencies from media's biggest night out!