Jennifer Holgate has joined Rogers Digital Media in the newly created position of vice-president, digital sales and operations.
Diana Flumian, who was vice-president of digital sales, left Rogers in May.
Holgate, who steps into the role Sept. 4, was formerly senior VP, digital at Starcom MediaVest Group Canada. Prior to that, she spent several years at Canwest in increasingly senior roles across multiple platforms.
In her new role, Holgate will be responsible for direct and integrated digital sales across Rogers Media’s owned and exclusive brands, as well as its advertising network business. According to a company announcement, Holgate “will play a pivotal role in planning, implementing and directing sales and client-delivery strategies for the company’s continued digital business growth.”
“With more than 15 years of management experience focusing on digital business and media strategy, Jennifer has proven successful in overseeing high-performing teams that deliver client satisfaction,” said Jason Tafler, chief digital officer at Rogers Media, in the announcement.
The hire comes four months after the official launch of the newly rebranded Rogers Digital Media (RDM), which had been in development since Tafler joined the company in February 2011. The new RDM is intended to ensure more effective and seamless digital buys across Rogers’ digital properties.
With more than 1,000 sites either owned or exclusively sold through Rogers, the company now reaches 17 million unique visitors per month.
