Indiegogo chooses Canada to launch first app

Canada is crowdfunder's second-largest market

Indiegogo, which bills itself as the world’s largest crowdfunding platform, is looking to grow with a move into mobile apps — starting in Canada.

The San Francisco-based company announced Thursday that Canadians are getting early access to its first mobile app, which is now available on Apple’s App Store. The app will be rolling out to other countries in a couple of months, said Indiegogo CEO Slava Rubin.

“Canada is a really important country for us, in terms of volume it’s the second-largest country for us in the world … and we send money to 70 to 100 countries a week,” said Rubin, who added that an app for Google Android devices is expected before the end of the year.

“The Canadian users have been great with their feedback and we feel like it’s a great opportunity.”

Entrepreneurs — or anyone with an idea — can post a fundraising drive on Indiegogo and seek supporters to help pay for their plan. Supporters are typically offered rewards in exchange for donating to help to get the idea off the ground.

Rubin said mobile usage on Indiegogo has grown dramatically in recent years and the new app is designed to help users support or launch campaigns on the go.

“We see the mobile app as an extension of where we’re moving forward with our innovation,” he said.

“I would say if we were starting Indiegogo from scratch today and there was nothing else existing there’s a good chance we would go mobile-only. Adding apps is just an extension of where the market and customers are taking us.”

Media Articles

As Prime Minister, Kellie Leitch would scrap CBC

Tory leadership hopefuls are outlining their views on national broadcaster's future

‘Your Morning’ embarks on first travel partnership

Sponsored giveaway supported by social posts directed at female-skewing audience

KitchenAid embraces social for breast cancer campaign

Annual charitable campaign taps influencers and the social web for the first time

Netflix debates contributions with Canadian Heritage

Netflix remains wary of regulation as some tout 'Anne' and 'Alias Grace' partnerships

Canadians warm up to social commerce

PayPal and Ipsos research shows "Shop Now" buttons are gaining traction

Online ad exchange AppNexus cuts off Breitbart

Popular online ad exchange bans site for violating hate speech policy

Robert Jenkyn is back at Media Experts

Former Microsoft and Globe and Mail exec returns to the agency world

2016 Media Innovation Awards: The complete winners list

All the winning agencies from media's biggest night out!

A CEO’s tips for using DIY video in consumer marketing (Column)

Vidyard's Michael Litt argues against outdated 'text tunnel vision'