Whether we know it or not, the fragments of data we leave across the web can paint an eerily accurate picture of our lives. At the very least, the sites we visit know who we are, where we live and what we buy.
Savvy data collectors even know things we may not know about ourselves, as Target proved last winter when it guessed a customer was pregnant before she realized it was based on her purchase history.
It turns out Big Brother isn’t the omnipresence of TV tower surveillance we thought he might be. He’s the hive mind of the thousands of companies who follow consumers every online step as closely as they can. But do consumers care they’re being watched and mined for data with every click?
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