Inside Facebook: How a media giant evolves

Carolyn Everson says don't get fooled by cookie-based measurement

In the third of our exclusive series of interviews, Carolyn Everson, vice-president of global marketing for Facebook, meets with Marketing to discuss how listening to its client’s pain points helped the company evolve its ad offering, shifting from social metrics to business metrics.

Watch for more with Carolyn Everson and other industry leaders at the C-Suite Marketer channel at MarketingTV.

 

 

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